Marketing is key to the success of a sample sale though must not compromise full price sales. The balance of this is essential.
At Exclusive Sample Sales we market sample sales via our database and social media. In addition we advertise on select sample sale guides available online a few weeks in advance of the sale.
We find it is hugely beneficial if the sale is also marketed through the brand’s own social media and database. We advise this is only done in the days leading up to the sale and not earlier.
A popular option also is paying for a print ad in a tabloid newspaper.